news Comments 14/04/2016

Tomorrow opens the 55th edition of the Salone del Mobile, key event for the world of design and home interior. An endless series of events, presentations, exhibitions and preview will animate Milan from April 12th to April17th in Rho exhibition center and at Fuorisalone. The latter in particular has become over the years a new scenery for innovation and key event for meetings, mingling between design, fashion and technology.

Bassano Group chooses Fuorisalone and especially Tortona District, as it represents one of the liveliest and most interesting areas of the city and the heart of Fuori Salone circuit. At the location Opificio 31 Bassano will present its unique patented furniture system within the exhibition The Future of Italian Heritage organized by CNA Lombardia.

A simple yet revolutionary idea, an innovative storage system addressed to home interior design but also to retail and hospitality.

"We chose to expose our products in Latvian exhibition for a number of reasons," said Stefano Bassano CEO of the Group, "first of all for the profitable synergies with some Latvian companies which already ended up in the partnership for the production of some key products such as magnetic hangers that are just part of the patented furniture system. Second, because we designed with our company brand Bassano all the project of the stand which is an interesting blend of Italian style and contemporary Nordic style. Finally, because it is our belief that the 'future of the Italian tradition' is to be found in the opening to new markets, internationalization and the ability to combine our Italian imprint with original and interesting ideas that may come from other realities. "

Bassano’s philosophy finds concrete expression in this new furniture system that redefines the concept of organization of spaces and uses flexibility as a new key word. The solution presented allows you to completely innovate a world today stuck in standard sizes, bound by minimum depth and linked to the use of traditional accessories such as horizontal sticks for clothes’hanging.

The revolutionary idea is the combination of the principle of magnetism with the magnet itself which enables us to create remarkable scenic elements such as “flying hangers”,  and magnetic rods and stones, combined with sliding and folding shelves. An entire versatile system that adapts to different solutions, which is built around the available space and individual needs, maintaining a unique elegance and extreme functionality.

Technology and testing of new materials, innovation and creativity make this product signed Bassano unique in its kind.  It can easily be used for interior design solutions, from bedroom to bathroom, from kitchen to living, but it is also suitable for visual merchandising needs in showrooms and boutiques, or even for hospitality.

Meet you at Fuorisalone:

Opificio 31 Tortona District

The future of Italian heritage

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